Previously, however, the ads were limited to lower-priced Kindle e-ink models. There's nothing new about these Special Offers on Kindle products. And once the dust cleared, it became clear that there was a tiny asterisk that the company wasn't highlighting: all of the new Kindle Fire tablets include ad-supported "Special Offers." That means that the lock-screen will have have an ad, along with a link on the home screen to a full list of sponsored deals. The company now says it will offer a $15 opt-out option to go ad-free.Īmazon introduced a bevy of new tablets and e-readers at its Santa Monica, Calif., press conference yesterday. PT): One day after this story was published, Amazon has reversed course. The content you're about to enjoy is sponsored by.Įditors' note (September 8, 2012, 6:21 p.m.
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